Oneindia, a multi-lingual news platform that aspires to connect individuals in their language, has announced an exclusive partnership with Taboola, a global leader in powering recommendations for the open web, helping people find items they may like.
Oneindia will be able to use Taboola’s discovery platform and a suite of products across desktop, tablet, and mobile web to increase audience engagement, monetize, and capitalize on traffic as a result of the relationship.
Taboola’s tools will be used by Oneindia in English, Hindi, Malayalam, Kannada, Tamil, Telugu, Bengali, and Gujarati. Oneindia will be able to use Taboola News to promote their content and gain new readers through exclusive touchpoints on platforms other than the open web, resulting in increased website traffic.
Oneinida will also make use of Taboola Feed, a vertical-scrolling feed that gives users access to a variety of content they like, such as articles and videos. By offering customized, relevant content, the feed provides a comparable experience to scrolling through social media networks, encouraging visitors to stay on the site longer.
Taboola Newsroom will also benefit Oneindia’s editorial staff by providing real-time insights into content performance. This will help them test headline, thumbnail, and story placement performance, as well as uncover themes from Taboola’s network that their readers would be interested in reading about.
Syed Ali – Head of Network Monetization, Oneindia said that they are ecstatic to be working with Taboola. With their vast experience and product offerings, they will undoubtedly look for new ways to enhance engagement, revenue, and value for our readers.
Consumption of online content has exploded in recent years, making it critical to use the correct tools to promote the proper encounters. They anticipate new frontiers and a revolutionary journey with Taboola Newsroom, believing they will be able to optimize and plan content creation to drive improved audience engagements.
Taboola’s technology and product offerings assist publications in increasing interaction and consumers in finding information that is relevant to them. Taboola Newsroom data reveals subjects and news categories that have witnessed a spike in page views. The data assists publishers in developing user-friendly content and increasing website engagement.
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