Projects 100% growth with business worth Rs 20 crore
- With personalization emerging as a leading trend in gifting, Winni has added gifting options like personalised caricatures, homemade handcrafted gifts, personalised jewellery, accessories, T-shirts and perfumes along with on-demand digital music/ comedy performances
- Highlights:
- Besides traditional categories such as cakes and flowers, electronic gadgets and personalised experiences through digital events and sending celebrity messages as a gifting option, will be on the rise
- Delhi, Mumbai, Hyderabad, Bangalore, Kolkata, Chennai, Gurgaon will be the key demand generators along with Ahmedabad, Lucknow, Patna and Pune.
3rd February, 2022: Winni, an emerging leader in the multi-category online gifting and bakery retail business, has penetrated into new product verticals to meet the consumer demand ahead of Valentine’s Day. In the strategic business move based on current trends and user data analysis, the distinctive new category of products includes personalised caricature, on-demand digital music/ comedy performances, handcrafted gifts, personalised jewellery and accessories, T-shirts and perfumes. Through this portfolio expansion, the brand aims to cater to the rising demand of ordering personalised and thoughtful gifts online. Its goal is to hit the Rs 20 crore sales mark on the occasion, significantly up from Rs 8.5 crore sales same time last year, clocking over 100% growth.
As personalization of gifts continues to be a leading trend, Winni will also offer personalization across multiple categories such as chocolates, mugs, cushions, keychains, T-shirts, photo frames; handbags, headphones, LED clocks etc. To enable mass reach and access, the brand is offering, gifting options at all price points starting from Rs 99 to Rs 20,000. These latest product additions will serve as a perfect combination of innovation and affordability, to boost its growth trajectory significantly.
While the traditional categories like cakes, flowers, personalised gifts topped consumer demand lists last year, this year, the company is expecting reasonable growth in sales of digital events, electronic gadgets, celebrity messages, personalised chocolates and other items on personalization considering the emerging trends. Winni facilitates the delivery of gifts in 40 countries including the USA, and in the Middle East & Europe. In India, the platform can deliver across 6000+ pin codes within two hours. Tier-1 cities like Delhi, Mumbai, Hyderabad, Bangalore, Kolkata, Chennai, Gurgaon will be key demand generators along with Ahmedabad, Lucknow, Patna and Pune amongst tier 2 cities which have been growing at a steady rate of 2-3 times a year on year. Besides, Winni forecasts to strike higher numbers from tier 3 cities and other small towns wherein they have been witnessing 4-5 times growth year on year.
Last year, Winni observed 70,000+ purchases by its customers with over 1 lakh products being sold in a week, this year the brand visions 100% growth with 55% Male & 45% Female customers basis the pattern experienced over the past couple of years.
Talking about the new product portfolio and expectations from the upcoming season, Mr.Sujeet Kumar Mishra, Co-founder and CEO, Winni said, “Valentine’s Day, as an occasion, has been growing significantly year on year resulting in higher demand of ordering thoughtful and unique gifts online not just in metros but also in tier 2, 3 cities and beyond, presenting us with a great business opportunity. Given we clocked unprecedented sales revenue last year, we wanted to aim higher this time. Therefore, we have introduced new gifting categories based on the combination of consumer insights, purchasing behaviour analysis, and matchless innovation. Last year, we made sales worth INR 8.5 crore and processed 20,000 orders in a single day. This year we are expecting 100% growth owing to the growing market size, our unique and accessible offerings and feel confident about our success this Valentine’s Day with a commitment to delight our customers at all price points.
It is pertinent to note that, as an emerging market leader in the online-gifting ecosystem, Winni has already established a presence in more than 650 cities across India. The brand is highly-renowned for its state-of-the-art products, affordable price range, and strong supply chain network consisting of 3000+ vendors and 150+ operational retail outlets.
