Dec 17, 2012: Online shopping in India has been witnessing a slow but constant growth in recent years. Online shopping which has been growing due to increase in internet and mobile penetration is expected to touch $34.2 billion by 2015. It is expected to grow at a CAGR of 57%. There has been a increase in the number of online shoppers buying products through mobiles which is current at 4% and expected to grow to 20% in the coming years. As the number of mobile users set to touch 1200 million by 2015 and an increase in the number of active mobile internet users expected, which is currently 27 million, the industry is expecting a growth in online shopping by 2015.
Industry is also taking initiatives like GOSF (Go online shopping festival) also known as ‘Cyber Monday’ which was conducted on 12.12.12 which might give a thrust to online shopping in India.
