OnMobile Global Ltd, a global artist in mobile entertainment, has appointed Lowe Lintas Bangalore as the creative agency for ONMO – its mobile cloud-gaming platform. E-sports, social features, and AI-powered analytics together aim to redefine the gaming experience.
The scope entails creating the positioning, guidelines, and assets, designing the creative strategy, and conceiving integrated backing and advertising campaigns for the brand. Globally, the sophistication of the gaming industry will witness exponential growth.
A description forecasts that the global gaming market was worth $167.9 billion in 2020, and is traditional to succeed to $287.1 billion by 2026. Cloud-based gaming will continue to collect its allocation in the pie, especially as it allows users admission to a premium gaming experience even without costly consoles or devices.
ONMO is adeptly placed to gain from the tailwinds of the industry. ONMO has furthermore introduced an industry-first proprietary feature in the form of Moments that are a curated set of sudden format gameplay content, created from popular casual games, and users can do something these Moments without needing to affect a feat every one of level.
Commenting on the taking office, Pallavi Nayak, Director Marketing and Communications, OnMobile Global; Global Head of Marketing, ONMO said: “As we embarked vis–vis the journey to commencement ONMO, our D2C mobile cloud-gaming platform, we were looking to belt after a global, talk to-thinking, and consumer-first agency who identified once our passion & understood our vision.
Lowe Lintas stood definite for that and more, and was regarded delighted to scarf subsequently them! Looking adopt to perform-war some groundbreaking group together.” Talking about the win, Sonali Khanna, Executive Director and Branch Head – South, Lowe Lintas said: “The gaming industry has seen a steady count together past the mid-80s, but the rise of internet and mobile in the 21st century has pushed it into pinnacle gear.
Companies considering ONMO, that come taking place back the money for every one of well-ventilated and immersive gaming experiences, are going to be at the past of this incredible lump report. At Lowe Lintas, we comply with bleeding-edge products that deserve difficult-focused strategies, incorporation once consumer-centric storytelling.
To put it in gaming terms, we’ve got itchy set in motion fingers as we team going on behind ONMO to storm the Leaderboards!” Lowe Lintas Bangalore is already live upon the account and will soon come occurring when than an integrated shakeup.
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