India: OPI, the #1 salon brand worldwide in Nail Color & Care, is making Barbiecore nails accessible from the comfort of your own dreamhouse. The brand has partnered with Warner Bros. and Mattel to bring the world of Barbie to manicures all over the nation. The beauty brand is all set to unveil a new limited edition Nail Lacquer collection in India on 1st August 2023 inspired by Greta Gerwig’s upcoming “BARBIE” movie.
The OPI x BARBIE Collection features Nine limited edition Nail Lacquer shades that bring the brands’ partnership from the big screen to the real world. Get ready to show off your mani skills with exclusive shimmers, glitters, and crème shades inspired by the new movie BARBIE!
Speaking of the collaboration with BARBIE, Divyapreet Singh, Marketing Head – South Asia, Wella Company said, “We at OPI are thrilled to join forces with Warner Bros. and Mattel for this exclusive collaboration. OPI shares the core values of empowerment and inclusivity that Barbie represents. The use of color for self-expression knows no boundaries, mirroring the wearer’s limitless potential. The pink aesthetic has become an iconic symbol in fashion and beauty, and the collection’s standout shade, Hi Barbie!, inspired by the upcoming film and already causing a buzz online, perfectly captures the essence of the popular Barbiecore trend. Offering a palette of nostalgic hues, the collection provides consumers with a delightful escape into a world of joyful colors.”
The limited-edition shades part of the OPI X BARBIE collection are named to channel the movie’s feel-good energy. Featuring four shades that include pinks in crème and metallic finishes, as well as a bold and saturated magenta color. In addition, there also will be three bright shades of lemon yellow, sky blue and a shimmery baby blue, and two glitter shades with iridescent silver and pink particles.
Shades that are a part of the collection include:
- Bon Voyage to Reality!: A nude pink crème;
- Every Night is Girls Night: An iridescent glitter shade;
- Best Day Ever: A pink glitter hue;
- Feel the Magic: A deep pink crème shade;
- Welcome to Barbie Land!: A shimmery pink color;
- Hi Barbie: A hot pink crème;
- Hi Ken!: A bright yellow crème;
- Yay Space!: A shimmery baby blue color; and
- My Job is Beach: A mid-tone blue crème.
The limited edition Nail Lacquer shades will retail at INR 850/- for a 15ml bottle from 1st August 2023 onwards and will be available on Nykaa, Sephora stores near you and OPI Salons near you.
