New Delhi, 20th March 2025: OPPO India unveiled its latest campaign, #ZindagikeRealHeroes, honouring the unwavering resilience of everyday champions — from delivery agents and cab drivers to countless gig workers who confront daily challenges while serving society. The brand film captures the dynamic rhythm of their lives while positioning the new OPPO F29 Series as their trusted partner, engineered to deliver exceptional durability and seamless connectivity.
Launched across OPPO India’s social media, OTT, and other platforms, the film opens in the basement of a commercial building where two cab drivers struggle with poor connectivity. Meanwhile, another driver—having completed nine rides—receives a bonus alert for his tenth ride on his F29 smartphone. Empowered by the device’s 300% Network Boost, he secures the ride even in low-signal conditions, underscoring the role of the smartphone in providing dependable connectivity that supports daily livelihoods. The narrative then shifts to a bustling cloud kitchen, where a manager’s smartphone withstands an accidental spill of multiple beverages—remaining fully functional with a simple rinse, thanks to the F29 Series’ IP69, IP68, and IP66 ratings, protecting against 18 liquids.
From the cloud kitchen, the film follows a delivery agent who, despite navigating congested traffic and a sudden speed bump that dislodges his phone into a mud puddle, retrieves an undamaged device safeguarded by the Damage-Proof 360° Armour Body. In a touching moment, a child offers the delivery agent a glass of water, reinforcing the enduring spirit of community support. Collectively, these episodes highlight the resilience of millions of hardworking professionals who form the backbone of our society and positions the F29 Series as their reliable companion in every challenge.
Commenting on the initiative, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “At OPPO India, we recognise that for millions of Indians, a smartphone is not just a device but a lifeline, essential for seizing growth opportunities and overcoming everyday challenges. The F29 Series — the durable champion — is crafted to support the relentless pace of our workforce, which is always on the move. Through our #ZindagikeRealHeroes campaign, we proudly celebrate the everyday heroes who are the strong pillars of our thriving communities and inspire us to innovate with purpose.”
OPPO India redefines smartphone durability and network reliability with the new OPPO F29 Series, the Durable Champion. Built for India and Tested in India by SGS (Société Générale de Surveillance), Bengaluru, the F29 Series, comprising F29 Pro and F29, combines world-class engineering, military-grade toughness*, superior connectivity, and powerful battery performance, all packed into a slim and elegant design that’s ready for every challenge — from bustling city streets to rugged terrains.
The F29 Pro 5G will be priced at INR 27999/INR 29999/INR 31999 for the 8GB + 128GB, 8GB + 256G, 12GB + 256GB variants, respectively.
The OPPO F29, on the other hand, will be available in two variants: INR 23999/INR 25999 for 8GB+12GB and 8GB+256GB variants, respectively.
