India-wide release, 8th February 2023: OML Entertainment, India’s market-leading media and entertainment agency, has yet again collaborated with OPPO Mobiles India Pvt. Ltd. to create a digital film for the brand’s newly launched premium smartphone – The OPPO Reno 8T. Through the launch of this smartphone, OPPO positioned Reno 8T as a premium offering in the mid-range segment, making the Reno 8T ‘A Step Above’ the other offerings in this range.
OPPO is well-known for releasing unique unboxing films which always have novel storytelling to offer that stands out and creates an impressive buzz in the media. This time, the smartphone brand has deployed a promotional campaign with the Reno series brand ambassador, Ranbir Kapoor, where he plays himself rather uniquely to cleverly introduce the Reno 8T.
Ranbir is known for the jovial interactions he has with his fans and the paparazzi. The audience has never seen RK act out in any manner. Leveraging this thought, OML strategized the campaign to give the audience a glimpse of the superstar in a never-seen-before persona. The viral video which was a part of the campaign showed RK tossing a fan’s phone after growing impatient while the guy was trying to click a selfie with the actor. This took the audience aback, immediately stirring a controversy where people started asking only one question – “Why did RK throw away his fan’s phone?” However, the full picture was later revealed and the mentioned viral footage appeared to be a cleverly crafted social engineering piece to put the upcoming OPPO Reno 8T smartphone in the spotlight. In the clarification video, Ranbir is seen to be gifting his fan an upgrade of a lifetime with the all-new OPPO Reno 8T and asking him to be ‘A Step Above’ the rest.
