Creating a unique pathway for the future stars of tennis, two legends have united to empower young talent through the facility of 5G. In a first-of-its-kind initiative, global smart device brand OPPO, together with retired tennis player- Guy Forget, had a video call on OPPO’s famed Find X2 Pro device with junior tennis players from all around the world.
OPPO showcased how the power of technology can bring several people closer to each other, along with highlighting the capabilities of the next-generation 5G technology, while helping youngsters explore and chart their future growth story. During the call, the tennis legend motivated young tennis players to stay chasing their dreams despite the highs and lows and to adapt to the changing realities.
India was also one amongst the various countries participating in the call, and rising tennis player Shaikh Humera joined OPPO India’s Hyderabad R&D team to gain this unique experience. Currently, she is ranked as No.5 in the under-18 category and nine in women’s category. This call was especially more important during a time when the worldwide pandemic has forced the cancellation of many live sporting events and possibly transformed the sporting event landscape for the foreseeable future.
The company has previously entered many strategic partnerships to amplify brand voice in various sports, including its association with ICC, All England lawn tennis Club, and Wimbledon Over the years, OPPO has kept its steady target on unique marketing initiatives and product innovation that make a more immersive experience for its users. Even now, many of the courts at Roland-Garros are going to be lit for the first time, allowing for gameplay in lowlight conditions. This initiative also re-emphasizes OPPO’s commitment to 5G technology of the future and the way it has continuously worked in that direction to bring some of the most unique, customer-centric innovations to the fore.
By this collaboration, OPPO has leveraged the ability of 5G to facilitate key connections, and build more understanding of the impact of technology on sports like tennis. With an excellent mix of innovative tech and unique marketing associations, OPPO has already established its stronghold. Now, with a mixture of a much-anticipated line-up of 5G-enabled products, and a vision of promoting them through relevant associations, the brand looks ready to lead India towards its 5G-tech future.
