11th April 2022: OREO, the world’s most popular cookie brand and India’s most popular have partnered with India’s largest Conversation Media Platform Bobble AI.
The collaboration’s aim is to expand the playful reach of its all-new #SayItWithOreo campaign, which encourages family playtime with the introduction of alphabet embossed, scannable cookies, through CMM (Conversation Media Marketing). The campaign offers a new decadent eat and play experience uniquely and interactively, whether it’s engaging in a fun wordplay on the spot or scanning any 4 lettered cookie combination to unlock and play various games online.
CMM, a new generation conversation marketing solution from Bobble AI, enables marketers to reach out to their target audiences by deliberately inserting them into relevant consumer discussions on messaging/social platforms such as WhatsApp. Bobble AI is also supporting OREO in amplifying its dialogues and enhancing consumer reach and engagement.
The campaign’s success may be measured by the fact that, in just 30 days, it managed to generate over 351K+ organic shares from relevant individuals in a non-intrusive manner.
With children spending the majority of their time indoors and without playmates, and parents juggling work, household chores, and their role as play partners for their children, the goal of this campaign is to rekindle playful connections between family members while easing the work-life balance for parents through a virtual extension of OREO cookies.
The virtual play will only extend further with Bobble’s AI-driven conversational material, such as GIFs, stickers, and more, while customizing the experience for our audience.
Bobble AI, which is recognized for its conversational materials including stickers, GIFs, and emojis, has created a completely new integrated campaign for the brand that includes several solutions. It has designed Oreo-themed conversational stickers that can be used in everyday active discussions on messaging services such as WhatsApp, Instagram, and Facebook Messenger, among others.
Furthermore, Bobble’s Story feature lets users share their own Oreo stories with friends and family through a variety of social networking channels. The company has also created an Oreo-themed keyboard with all the alphabets shaped like Oreo cookies, as well as a banner prompt that shows when campaign-related keywords such as “fun,” “play,” and “cookie” are written in phrases. Pop Text, a wacky text style that transforms regular text, is another Bobble creation.
Last year, Oreo launched a similar campaign, the #OreoPlayPledge campaign. Oreo confirmed its commitment to infuse a dose of fun into everyone’s life, building on the concept of bringing families closer by fostering playful interactions. With this campaign, the brand is putting its mission into action by urging people to take a break from their hectic lives and commit to creating and cherishing much-needed moments of delight with their loved ones. The much-loved father-daughter combo of MS Dhoni, former captain of the Indian cricket team, and his daughter, Ziva Dhoni, will bring this sentiment to life by showing Oreo fans their fun on-screen connection.
Oreo has always been pushing forward to bring about a change in the society with their advertisements, campaigns, and film-like Oreo’s ‘Proud Parent’ short film which talked about the difficulty faced by people belonging to the LGBTQ+ community in gaining approval from their parents.
Oreo’s #AtHomewithOreo, a campaign to encourage customers to use Oreo cookies to drive innovation and creativity. The brand seeks to inject a lot of fun into people’s daily lives through engaging activities and challenges that have a strange way of keeping people linked.
Insignificant development. Bobble AI has just partnered with AirAsia, a Malaysian international affordable airline, JK Cement, and Great Learning, a prominent ed-tech platform that focuses on holistic learning for professionals and students. The three companies used Bobble AI’s CMM (Conversation Media Marketing) to magnify their brand discussions and increase consumer reach and engagement as part of their strategic collaboration. Bobble AI’s agreement with AirAsia, which was formalized in August 2021, was the company’s first step into aviation alliances.
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