Earthraga, the leading direct-to-consumer brand renowned for its commitment to natural and organic skincare solutions, proudly announces its expansion into two prominent online retail platforms, Nykaa and Tata CLiQ Palette. This strategic move aims to make Earthraga’s eco-conscious beauty products more accessible to consumers seeking sustainable skincare options.
The Indian skincare market, currently ranked as the fifth largest globally, has experienced significant evolution over the years. Recent years have seen a notable shift towards indigenous beauty startups offering unique, locally-inspired skincare solutions.
This strategic partnership reinforces the brand’s commitment to providing sustainable, nature-inspired skincare options to a wider audience. Having established a strong presence on other major e-commerce platforms such as Amazon, Flipkart, Vanity Wagon, and Jio Mart, the brand aims to further strengthen its digital footprint to increase its consumer base. By leveraging the convenience and accessibility of e-commerce channels, Earthraga aims to cater to the evolving preferences of Indian consumers seeking innovative and eco-conscious beauty solutions
“Our collaboration with Nykaa and Tata CLiQ Palette marks an exciting milestone for Earthraga. As we continue our mission to champion sustainable, nature-inspired skincare, we’re enthusiastic about empowering more individuals to make conscious choices for themselves and the planet. Our products stand out for their unparalleled botanical extracts and natural formulations, coupled with affordability, ensuring that conscious skincare choices are accessible to all. With a steadfast focus on sustainability and efficacy, we’ve meticulously crafted a range that delivers results without compromising on ethics or the environment.” said Ganesh Kamath, Co-Founder, Earthraga
Patrons can now explore Earthraga’s diverse range of personal and beauty products that are clеan, Safe & Cruelty-Free. Completely free from artificial fragrances and harmful chemicals such as Sulphates, Silicones, and Parabens, the products prioritize both the well-being of one’s skin and the environment.
