OTTplay, HT Labs’ recommendation and content discovery tool for streaming services, has evolved into a streaming service that includes material from a variety of OTT platforms.
OTTplay Premium, which was launched at an event in Mumbai, will host 12 Indian and international video streaming providers. Subscribers will have the option of choosing between language-based and topic subscription bundles.
SonyLIV, ZEE5, Lionsgate Play, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV, and DocuBay are among the streaming services that have joined the platform, along with four overseas brands that were previously unavailable in India: Hallmark Movies Now, DUST, FUSE+, and Tastemade+.
HT Labs is HT Media’s innovation platform, as well as the publisher of Mint. OTTplay subscriptions will function on iOS and Android devices, as well as on the company’s website.
There will be content in nine Indian and worldwide languages, 18+ categories, and over 20,000 shows. With a single subscription, consumers will be able to enjoy their favourite content across 12 various OTT platforms.
Avinash Mudaliar, the founder of OTTplay, said at the launch ceremony that it was a tech-first offering that aimed to solve consumers’ problems. “We are experts in curation, aggregation, recommendation, and, as a result, personalisation.
” We now have a better understanding of our viewers’ preferences through not just their stated preferences but also their actual consumption patterns, and we are very excited to see the step-jump in the accuracy of our personalised OTT recommendations across platforms, genres, and languages, thanks to the launch of subscriptions on the OTTplay app,” he said.
The platform’s goal is to allow users to spend more time viewing rather than looking for their favourite content. Given the difficult navigation between apps, recent user studies have showed that customers have a high desire and willingness to pay for packaged subscriptions that would allow them to immediately stream content on a common OTT destination.
“Transitioning into the aggregator area and democratising the experience of watching streaming content was only obvious,” Mudaliar added.
Jhakass (five Hindi OTTs), Totally Sorted (eight English OTTs), Simbly South (four OTTs centred on south Indian language material), and Chota Pataka are the five subscription packs offered by OTTplay Premium (offering five assorted OTTs). Starting at $50 per month, these are available.
Annual payments for these services could save a user a lot of money over the course of a year compared to buying these OTT subscriptions separately.
Apart from preserving the quality of the original video, According to a release, the portal will assist users discover titles across numerous OTTs, as well as provide access to OTTplay’s curation of programme ratings, reviews, celebrity interviews, and the latest OTT-related news.
OTTplay, HT Labs’ recommendation and content material discovery engine for streaming providers, has recently launched a streaming service that contains content from a range of OTT platforms.
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