OYO has released a third ad film starring Chitrangada Singh and Kunal Kapoor, following the popularity of its recent brand films #AisiReachGaye and ‘Kalki Kal Dekhenge.’
With this clip, OYO shows the OYO App’s’search the view’ capability, which allows consumers to choose hotels with the view or proximity to facilities they want, whether it’s by the beach, in the hills, near the market, near the airport, or even a golf course view.
Kunal Kapoor, wearing a Callaway t-shirt, a Rolex on his wrist, and gloves grasping a 9-Iron, exclaims that “he never realized one could search quality OYOs with such breathtaking views” in the film set on a golf course.
He actually lost a wager on this to Chitrangada, and now has to play golf while wearing a ghagra, according to the movie.’Stays with a view?’ is the film’s final line.’Look at the view.’
“I can be quite logical about this,” Mayur Hola, Head of Global Brand, OYO, stated when asked about the campaign‘s thought process.
And explain that this is about assisting individuals in learning new things about the OYO app.
Such as search by the view,’ which might help you find some really great places to stay.
Yes, it is. But, ultimately, it’s about seeing an extremely tall man on the golf course wearing a ghagra.”
“We’ve all had those travel moments when we find a hotel, view, or place we weren’t expecting,” Kunal Kapoor said of his association. And it’s these kinds of experiences that keep travel intriguing. So when OYO approached me with the screenplay “let’s bet else you wear a ghagra,” I liked it right away.
I adore the OYO app’s simple search feature, and I hope that this film will inspire us all to find the view we desire. Whether it’s for a job, leisure, or a change of pace.
OYO’s in-house global brand team conceptualized, developed, and produced the campaign. Vishvesh Krishnamoorthy of Corcoise Films, one of India’s largest production firms founded by Prasoon Pandey, directs the film.
The film will be broadcast on a variety of channels, including GEC, News, Infotainment, and Kids.
OYO will promote the video across its owned digital and social media channels, including Facebook, Instagram, YouTube, LinkedIn, the OYO App, Co-OYO App (the app for its Patrons), and other in-house digital communication mediums for consumers, patrons, and OYOpreneurs, in a 360-degree strategy.
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