What are your favourite childhood family vacation memories? What about the sightseeing tours? What about the plush hotel beds? What’s with the never-ending playtime?
However, these happy memories are accompanied by the not-so-happy memories of obnoxious relatives, exhausted grandparents, and, most importantly, bored children! They would pester their parents the entire journey, asking, “Can I eat this?” and “Can I pee?” “He won’t share his toy,” and the most common, “When will we arrive?”.
Because of the pandemic, these children have been stranded at home for the past two years. It’s becoming unbearable for them, what with the online classes and virtual birthday parties. Imagine taking these kids on a long car ride and expecting them to sit still for hours on end.
Oyo has depicted how it goes in a hilarious campaign. They’re even introducing us to Engjabi with the adorable phrase “Assi Reach Gaye?”.
The commercial depicts a family driving away for a vacation. The child in the back row becomes agitated and fidgety. He keeps asking his parents, “Assi Reach Gaye?” every few minutes while hitting, biting, and making a mess in the back.
The mother looks at the navigation board, concerned, to see that the journey is still 8 hours long. The mother, fed up with the nagging, checks her phone for an Oyo to stop at along the way.
Travelers all around the world have adapted and evolved their travel habits and preferences as a result of the pandemic. Travellers now have a high trust and confidence in brands that offer customization and flexibility. OYO wants to raise awareness about the features of the OYO App by putting this insight at the center of its brand campaign.
The first film in a three-part series starring Gul Panag, Kalki Koechlin, Chitrangada Singh, and Kunal Kapoor highlights the advantages of the ‘Nearby’ feature. With a simple tap on the “Nearby” icon, users can book accommodations on the go.
Oyo suggests in the campaign that this is another problem that the brand can solve: taking a break in the middle of a long drive. While it has always been thought of as a service that is provided at the final destination, this advertisement demonstrates that it can also be used to meet needs along the way. This emphasizes the company’s claim that an Oyo can be found even in the middle of nowhere.
The second film focuses on the importance of flexibility when travelling and highlights Oyo’s simple cancellation and refund feature so that users can make changes to their reservations before their stay.
The third video promotes the ‘Search the view’ feature, this allows users to find accommodations based on any search keywords that include the view, such as near the beach, the hills, the market, the airport, or even a golf course view.
Oyo showcases a diverse customer base throughout the brand campaign, catering to families, discerning travellers, and groups of friends.
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