The largest and most trusted jewellery house in eastern India, P.C. Chandra Jewellers launched their new TVC on Wedding Collection starring Sayyesha. The commercial star has been the official face of P.C. Chandra Jewellers for the past four years.
P.C. Chandra Jewellers is considered one of the most trusted brands in India with a legacy of over eight decades. The brand has always strived to create legendary and bold designs that have helped to carve a way for the company to establish a strong relationship and trust with their customers for generations. The P.C. Chandra Jewellers is well known for its exceptional product quality, contemporary designs, and timeless craftsmanship. The brand has over 55 showrooms located across 8 cities including Noida, Bangalore, Agartala, and Jamshedpur.
The new TVC was conceptualized by SOS ideas, executed by Flintstone Pictures, and directed by Nitish Sharma. The video shows the unique and contemporary wedding of an independent and empowered Indian woman. It tells a heartwarming tale where the woman discovers and embraces new relationships at the place she works that have now evolved as her new home. The TVC highlights how P.C. Chandra Jewellers make each bride’s special moment glow with diamond masterpieces.
The latest digital film of PC Chandra Jewellers celebrates the wedding day of a young girl, an orphan who has the support of all her office colleagues on her big day, except the uptight boss. The colleagues transform the entire office into a mandap and everything is set in order but when the registrar asks for the bride’s family, a silence looms in. Finally, the day becomes really special for the girl as her boss shows up at the wedding as a fatherly figure.
The managing director of P.C. Chandra Jewellers, Mr. Uday Kumar Chandra, speaking on the campaign commented that “all the wedding films of P.C. Chandra Jewellers has always reflected the journey of the empowered Indian bride”. He said that through their new TVC, the brand aims to catch the attention of the young women of today. The unconventional storyline that talks about Shalini, the girl who has her own identity and a workplace that she considers as her home, definitely strikes a chord with today’s young empowered women. He also added that each piece of jewellery has the blessings and good wishes of the entire P.C. Chandra family.
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