Pa Pa Ya, a modern Asian bistro and tapas bar, has enlisted the aid of Mumbai digital agency Blink Digital to implement a creative digital marketing strategy. The agency conducted extensive primary research to determine what motivates individuals to order from a new restaurant. People appreciate customer ratings the most before making a decision, according to the study. They built a targeted campaign in Mumbai based on those insights.
The campaign went live across all social channels, with advertising posted across key platforms such as PayTM, etc., targeting certain demographics, resulting in a 30 percent boost in brand recall among their audience, as well as a significant financial impact.
Rikki Agarwal, Co-founder & Chief Operating Officer of Blink Digital says that they are delighted to collaborate with Pa Pa Ya, especially at a time when the public is depressed as a result of the pandemic.
They devised a digital campaign to promote Pa Pa Ya’s high-quality cuisine. The first lockdown had wreaked havoc on the food and beverage industry, and they wanted to make sure Pa Pa Ya could ride out the storm and do something interesting that would allow for consistent audience interaction.
According to their survey, the advertising improved people’s happiness and encouraged them to try new places. Their digital efforts have gotten a lot of great feedback.
Zorawar Kalra, Founder and Managing Director from Massive Restaurants Pvt. Ltd.said COVID’s overall impact on restaurants has been known for some time, and recovery is projected to be much slower than last year.
Pa Pa Ya is known for its high-quality food and dine-in experience, which is why, when the second lockdown occurred, they considered entering the delivery space. As the leading premium restaurant, they wanted to drive more online transactions and maintain a consistent brand association with our audience. It’s their first time doing digital marketing on such a large scale, and they’re pleased with the results.
Pa Pa Ya is a trendy, modern, and radical version of Asian food from House of Massive Restaurants. Pa Pa Ya intends to increase its online distribution through this campaign because of the physical restrictions of COVID-19 and the changing nature of consumer experiences. Pa Pa Ya also includes consumer ratings in its advertising creatives to entice customers.
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