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Case in Advertising: PepsiCo’s fight against lookalikes of Kurkure with new Housefull campaign
Case Studies

Case in Advertising: PepsiCo’s fight against lookalikes of Kurkure with new Housefull campaign

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Tata Water Plus, India’s first nutrient water launches ‘Ab Pyaas Bhujao Health Se’ campaign
Branding and Advertising

Tata Water Plus, India’s first nutrient water launches ‘Ab Pyaas Bhujao Health Se’ campaign

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Flipkart continues with ‘kids as adults’ theme, launches new campaign ‘Fashion has a new address’
Branding and Advertising

Flipkart continues with ‘kids as adults’ theme, launches new campaign ‘Fashion has a new address’

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Lay’s launches new ‘flavour’ team for IPL
Latest from Marketing World

Lay’s launches new ‘flavour’ team for IPL

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Frooti revamping its image with the Badshah of Bollywood
Branding and Advertising

Frooti revamping its image with the Badshah of Bollywood

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Domino’s launches new communication campaign for its Pizza Mania range
Latest from Marketing World

Domino’s launches new communication campaign for its Pizza Mania range

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HUL and Reckitt indulge in ad war
Marketing Ethics

HUL and Reckitt indulge in ad war

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PepsiCo launches two new flavours, comes out with new Lay’s campaign
Latest from Marketing World

PepsiCo launches two new flavours, comes out with new Lay’s campaign

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Kurkure introduces new fusion flavours, Punjabi Pizza, Andhra Bangkok Curry and Rajasthani Manchurian
Latest from Marketing World

Kurkure introduces new fusion flavours, Punjabi Pizza, Andhra Bangkok Curry and Rajasthani Manchurian

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Aircel launches ‘Joy of Little Extra’ campaign
Latest from Marketing World

Aircel launches ‘Joy of Little Extra’ campaign

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