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Branding and Advertising

Celebrities endorsement- what do marketers gain??

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September 17, 2012

Case Studies

Case in Branding: ‘Cadbury Gems Re-positioning fails!’

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September 14, 2012

Pepsi signs up Priyanka Chopra

Marketing

Pepsi signs up Priyanka Chopra

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September 12, 2012

Amul girl pays tribute to the ‘father’

Branding and Advertising

Amul girl pays tribute to the ‘father’

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September 11, 2012

[Marketing Tools]How Marketers benefit from User Generated Content?

Students Corner

[Marketing Tools]How Marketers benefit from User Generated Content?

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September 5, 2012

6 Issues Global CEOs have with their Marketing Teams!

Marketing Research

6 Issues Global CEOs have with their Marketing Teams!

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September 4, 2012

Branding and Advertising

A re-branded Salman Khan hitting jackpot!

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August 30, 2012

Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”

Case Studies

Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”

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August 29, 2012

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