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Consumer Behavior and CRM
How Indian Shoppers differ from others? – Fitch Study
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November 9, 2012
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Case Studies
Case in Branding: Brand Positioning of ‘Maggi’
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November 7, 2012
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Sales and Distribution
Coca Cola in rural beverages market- a new engagement model
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November 5, 2012
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Marketing Research
Nielsen Shopper Trends Study 2012
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November 1, 2012
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Consumer Behavior and CRM
Deals are not the only factor to woo shoppers!
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October 30, 2012
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Sales and Distribution
Retailing Series 2 ;Indian Retail – The Way Forward
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October 25, 2012
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Expert Views
‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
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October 16, 2012
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Students Corner
[Marketing Terms]What is private label?
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September 27, 2012
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Students Corner
[Marketing Terms] Who are Mystery Shoppers?
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September 26, 2012
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Consumer Behavior and CRM
Understanding online purchase behavior!
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September 25, 2012
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