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Why Vodafone and Idea should maintain a separate brand identity post merger ?
Marketing

Why Vodafone and Idea should maintain a separate brand identity post merger ?

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End of season sale for premium brands starts early due to demonetization
Marketing

End of season sale for premium brands starts early due to demonetization

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Road Ahead for Datsun Brand: Case Study
Branding and Advertising

Road Ahead for Datsun Brand: Case Study

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Chinese smartphone brands challenge Indian brands
Marketing

Chinese smartphone brands challenge Indian brands

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Indian car buyers prefer SUVs more than MPVs
Marketing

Indian car buyers prefer SUVs more than MPVs

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Case Study: Amazon used goods platform to compete with Olx and Quikr
Marketing

Case Study: Amazon used goods platform to compete with Olx and Quikr

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Lyf smartphones with Reliance Jio 4G SIM cards offer free data
Marketing

Lyf smartphones with Reliance Jio 4G SIM cards offer free data

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Volvo to launch more compact models in India
Marketing

Volvo to launch more compact models in India

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Ekart courier service to take on DTDC Express, First Flight Courier and others
Marketing

Ekart courier service to take on DTDC Express, First Flight Courier and others

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Flipkart plans to promote brands during customer searches
Marketing

Flipkart plans to promote brands during customer searches

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