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4Ps – have they lost their real meaning?
Marketing Ethics

4Ps – have they lost their real meaning?

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Colors acquire movies for Rs 95 crore
Marketing

Colors acquire movies for Rs 95 crore

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Spread the Word Around!
Branding and Advertising

Spread the Word Around!

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Top Ad campaigns in India in 2011
Branding and Advertising

Top Ad campaigns in India in 2011

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From conventional advertising to conversational marketing
Branding and Advertising

From conventional advertising to conversational marketing

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Making a fashion statement with watches!
Consumer Behavior and CRM

Making a fashion statement with watches!

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The Big Players in Online Audience Measurement
Social Media Marketing

The Big Players in Online Audience Measurement

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Have you seen the new slider ads?
Social Media Marketing

Have you seen the new slider ads?

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For India, From India – The Campaign Gains Pace
Product Reviews

For India, From India – The Campaign Gains Pace

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Market Process Outsourcing – Why it could be the next BIG thing!
Marketing

Market Process Outsourcing – Why it could be the next BIG thing!

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