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Do’s and Don’ts in Branding Start up
Students Corner

Do’s and Don’ts in Branding Start up

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Trendiest New Marketing Terms 2012
Students Corner

Trendiest New Marketing Terms 2012

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Online research a powerful tool for car purchase- Google India and Nielsen Study
Marketing Research

Online research a powerful tool for car purchase- Google India and Nielsen Study

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Can Kirana shop owners survive against FDI in retail?
Sales and Distribution

Can Kirana shop owners survive against FDI in retail?

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Brands looks to inspirational Product Packaging
Branding and Advertising

Brands looks to inspirational Product Packaging

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[Emerging Trends]Newsletter Marketing
Students Corner

[Emerging Trends]Newsletter Marketing

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Decoding Airtel’s “jo mera hai woh tera” campaign’s success mantra
Branding and Advertising

Decoding Airtel’s “jo mera hai woh tera” campaign’s success mantra

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Common Errors in Brand Positioning
Students Corner

Common Errors in Brand Positioning

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‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
Expert Views

‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management

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[Marketing Tools]Ansoffs Matrix
Students Corner

[Marketing Tools]Ansoffs Matrix

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