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The Joy of Big Fat Indian Weddings with Luxury Makers
Branding and Advertising

The Joy of Big Fat Indian Weddings with Luxury Makers

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Know more about Guerilla Marketing
Students Corner

Know more about Guerilla Marketing

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Customer preferences and Market Segmentation
Students Corner

Customer preferences and Market Segmentation

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First time buyers driving sales for Big Cars
Sales and Distribution

First time buyers driving sales for Big Cars

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Competition in Consumer Durables market hots up this festive season
Sales and Distribution

Competition in Consumer Durables market hots up this festive season

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How to get the positioning right?
Branding and Advertising

How to get the positioning right?

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Deals are not the only factor to woo shoppers!
Consumer Behavior and CRM

Deals are not the only factor to woo shoppers!

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Retailing Series 2 ;Indian Retail – The Way Forward
Sales and Distribution

Retailing Series 2 ;Indian Retail – The Way Forward

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Colgate brand market share tops the chart!!
Branding and Advertising

Colgate brand market share tops the chart!!

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‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
Expert Views

‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management

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