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Is Playing with Consumer Emotions the right thing to do?
Consumer Behavior and CRM

Is Playing with Consumer Emotions the right thing to do?

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Consumer Psychology in Recession Explained
Students Corner

Consumer Psychology in Recession Explained

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Case in Branding: From ‘Humara Bajaj’ to ‘Definitely Male’
Case Studies

Case in Branding: From ‘Humara Bajaj’ to ‘Definitely Male’

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Distribution at lightning pace! – by Salil Pillai, Senior Managing Consultant (Freight & Logistics), IBM GBS
Expert Views

Distribution at lightning pace! – by Salil Pillai, Senior Managing Consultant (Freight & Logistics), IBM GBS

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Google Nexus 7 to cost just US$199
Marketing

Google Nexus 7 to cost just US$199

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Not Quite 3Ged?
Marketing Research

Not Quite 3Ged?

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Consider it Sold! – Common Sales Techniques that never fail!
Sales and Distribution

Consider it Sold! – Common Sales Techniques that never fail!

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E-commerce scenario in India transforming
Social Media Marketing

E-commerce scenario in India transforming

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