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Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”
Case Studies

Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”

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Do we need a Code of Ethics in Content Marketing?
Marketing Ethics

Do we need a Code of Ethics in Content Marketing?

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Useful Internet Marketing Search Terms
Students Corner

Useful Internet Marketing Search Terms

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Ebay India Sales Analysis 2011 – Top 5 Cities in Action!
Sales and Distribution

Ebay India Sales Analysis 2011 – Top 5 Cities in Action!

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SoLoMo, Plussification, Likeonomics, Tradigital- Latest Marketing Buzzwords in 2012
Students Corner

SoLoMo, Plussification, Likeonomics, Tradigital- Latest Marketing Buzzwords in 2012

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Frustrated with Customer Service Executives?! You are not alone!
Consumer Behavior and CRM

Frustrated with Customer Service Executives?! You are not alone!

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Is Playing with Consumer Emotions the right thing to do?
Consumer Behavior and CRM

Is Playing with Consumer Emotions the right thing to do?

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Consumer Psychology in Recession Explained
Students Corner

Consumer Psychology in Recession Explained

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50 Most Influential Management Gurus of 2011?
Students Corner

50 Most Influential Management Gurus of 2011?

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Independence Day Special: The six Indian brands which made it to top 500 global brand list!!
Branding and Advertising

Independence Day Special: The six Indian brands which made it to top 500 global brand list!!

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