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Coca-Cola to launch pure dairy based beverage brand Coca Cola Vio
Marketing

Coca-Cola to launch pure dairy based beverage brand Coca Cola Vio

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Consumers prefer brands that develop quality of life
Marketing

Consumers prefer brands that develop quality of life

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Top Banned Commercials in India
Marketing

Top Banned Commercials in India

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Trains with Glass Domed Coaches on Scenic Routes on Cards
Latest from Marketing World

Trains with Glass Domed Coaches on Scenic Routes on Cards

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‘Wagh Bakri’ Indian tea brand in Kotler’s Book
Branding and Advertising

‘Wagh Bakri’ Indian tea brand in Kotler’s Book

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Parag Milk Foods launches ‘Go Cheese Spread Tub’ in six international flavours
Latest from Marketing World

Parag Milk Foods launches ‘Go Cheese Spread Tub’ in six international flavours

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Lux to invest Rs.100 crore on plant, machineries and marketing activities
Latest from Marketing World

Lux to invest Rs.100 crore on plant, machineries and marketing activities

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Mother Dairy targets 30% growth, aims 20% market share in 2014
Latest from Marketing World

Mother Dairy targets 30% growth, aims 20% market share in 2014

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The “f-factor” of Packaging- the feel factor
Branding and Advertising

The “f-factor” of Packaging- the feel factor

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Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi
Campus Spotlight

Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi

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