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Indian consumers love for desi namkeen snacks!
Consumer Behavior and CRM

Indian consumers love for desi namkeen snacks!

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FMCG majors announce price hike
Marketing

FMCG majors announce price hike

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How relevant is Dhara’s new healthy oil campaign?
Branding and Advertising

How relevant is Dhara’s new healthy oil campaign?

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[Marketing Concepts]Difference between consumer and customer
Students Corner

[Marketing Concepts]Difference between consumer and customer

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Welcome to the world of Washroom advertising!!!
Branding and Advertising

Welcome to the world of Washroom advertising!!!

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Green Marketing – Part 1: Consumers going ‘Green’, is it really happening?- by Dr Dileep Kumar, Professor of International Business,University of Utara, Malaysia
Expert Views

Green Marketing – Part 1: Consumers going ‘Green’, is it really happening?- by Dr Dileep Kumar, Professor of International Business,University of Utara, Malaysia

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Starbucks enters Indian market
Marketing

Starbucks enters Indian market

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Home bound coffee machines from Philips
Marketing

Home bound coffee machines from Philips

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Elantra 2012 Vs. Cruz Vs. Corolla Altis – Whose Crown is it anyways!
Product Reviews

Elantra 2012 Vs. Cruz Vs. Corolla Altis – Whose Crown is it anyways!

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FDI in retail to hit Kirana Shops
Marketing

FDI in retail to hit Kirana Shops

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