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Social brand equity
Students Corner

Social brand equity

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Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”
Case Studies

Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”

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“Grocery” Shopping Goes Online- The Challenges Ahead
Sales and Distribution

“Grocery” Shopping Goes Online- The Challenges Ahead

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Top Sales Trends 2012!
Sales and Distribution

Top Sales Trends 2012!

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Extracting consumer trends from social media conversations- Are they reliable?
Social Media Marketing

Extracting consumer trends from social media conversations- Are they reliable?

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German brand in Indian entertainment market
Marketing

German brand in Indian entertainment market

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Case in Strategic Marketing: ‘Consumer-Centric Technology in Use – the Nestle way’
Case Studies

Case in Strategic Marketing: ‘Consumer-Centric Technology in Use – the Nestle way’

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Is it marketing or branding what marketers do today?
Students Corner

Is it marketing or branding what marketers do today?

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Ebay India Sales Analysis 2011 – Top 5 Cities in Action!
Sales and Distribution

Ebay India Sales Analysis 2011 – Top 5 Cities in Action!

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Frustrated with Customer Service Executives?! You are not alone!
Consumer Behavior and CRM

Frustrated with Customer Service Executives?! You are not alone!

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