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Zapak goes Phygital to woo audience
Branding and Advertising

Zapak goes Phygital to woo audience

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IPL a ground for Ambush Marketing?
Branding and Advertising

IPL a ground for Ambush Marketing?

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Frooti revamping its image with the Badshah of Bollywood
Branding and Advertising

Frooti revamping its image with the Badshah of Bollywood

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The great transformation of the Indian retail markets and its emerging trends
Sales and Distribution

The great transformation of the Indian retail markets and its emerging trends

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Coke and Pepsi war intensifies
Marketing Ethics

Coke and Pepsi war intensifies

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Gitanjali Sangini Diamond brand to continue campaign with Sanjay Dutt
Branding and Advertising

Gitanjali Sangini Diamond brand to continue campaign with Sanjay Dutt

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PepsiCo to spend close to Rs.160 crore in next two months during IPL
Branding and Advertising

PepsiCo to spend close to Rs.160 crore in next two months during IPL

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Coca-Cola plans new marketing strategy, to ā€˜desesonliseā€™ Indian cola market
Latest from Marketing World

Coca-Cola plans new marketing strategy, to ā€˜desesonliseā€™ Indian cola market

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Perfetti eyes big next fiscal
Branding and Advertising

Perfetti eyes big next fiscal

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Rasna to foray into ā€œfunctional beveragesā€ segment
Latest from Marketing World

Rasna to foray into ā€œfunctional beveragesā€ segment

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