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4Ps – have they lost their real meaning?
Marketing Ethics

4Ps – have they lost their real meaning?

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Amul – No Change in Taste of India!
Branding and Advertising

Amul – No Change in Taste of India!

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Spread the Word Around!
Branding and Advertising

Spread the Word Around!

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IPL – A Heaven for Telecom Cos.
Branding and Advertising

IPL – A Heaven for Telecom Cos.

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For India, From India – The Campaign Gains Pace
Product Reviews

For India, From India – The Campaign Gains Pace

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Pester Purchase – Is it ethical?
Marketing Ethics

Pester Purchase – Is it ethical?

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Digital Ad spend is on the rise in ME, thanks to Facebook
Branding and Advertising

Digital Ad spend is on the rise in ME, thanks to Facebook

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