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TTK gives freshness to brand ‘Prestige’, ropes in Aishwarya and Abhishek Bachchan for new campaign
Branding and Advertising

TTK gives freshness to brand ‘Prestige’, ropes in Aishwarya and Abhishek Bachchan for new campaign

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Case in Product & Brand Management: Launch of Cafe Cuba by Parle Agro
Case Studies

Case in Product & Brand Management: Launch of Cafe Cuba by Parle Agro

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Johnny Rockets to launch operations in India, to take on McDonald’s
Latest from Marketing World

Johnny Rockets to launch operations in India, to take on McDonald’s

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KFC launches the new Rice Bowlz Ad
Branding and Advertising

KFC launches the new Rice Bowlz Ad

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Hyundai Grand i10 receives 10,000 bookings in less than 1 month
Latest from Marketing World

Hyundai Grand i10 receives 10,000 bookings in less than 1 month

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Nokia launches Lumia 1020 with 41 MP camera in India
Latest from Marketing World

Nokia launches Lumia 1020 with 41 MP camera in India

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IRCTC launches a new IRCTC app for Windows Phone and Windows 8 devices
Latest from Marketing World

IRCTC launches a new IRCTC app for Windows Phone and Windows 8 devices

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Indian retail sector bucks the trend, posts double digit sales growth in 2012-13
Latest from Marketing World

Indian retail sector bucks the trend, posts double digit sales growth in 2012-13

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Raymond looking for new creative partner, likely to drop RK Swamy
Branding and Advertising

Raymond looking for new creative partner, likely to drop RK Swamy

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Kerala and Punjab-Chandigarh NRI’s spruce up sales for consumer electronic brands in India
Consumer Behavior and CRM

Kerala and Punjab-Chandigarh NRI’s spruce up sales for consumer electronic brands in India

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