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PepsiCo launches two new flavours, comes out with new Lay’s campaign
Latest from Marketing World

PepsiCo launches two new flavours, comes out with new Lay’s campaign

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Shah Rukh Khan new brand ambassador of Frooti, Parle Agro to invest Rs. 40 crore during IPL
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Shah Rukh Khan new brand ambassador of Frooti, Parle Agro to invest Rs. 40 crore during IPL

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Perfetti Van Melle to launch new ‘Batti Jalo’ campaign for Mentos on digital media
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Perfetti Van Melle to launch new ‘Batti Jalo’ campaign for Mentos on digital media

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Piramal Enterprises Ltd. launches ‘Polycrol+Xtr Strong’ with Mary Kom as brand ambassador
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Piramal Enterprises Ltd. launches ‘Polycrol+Xtr Strong’ with Mary Kom as brand ambassador

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Case Study on Branding- Rechristening Cadbury India as Mondelez invites trouble
Case Studies

Case Study on Branding- Rechristening Cadbury India as Mondelez invites trouble

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FDI in retail: Small traders giving stiff competition to organized retailers
Sales and Distribution

FDI in retail: Small traders giving stiff competition to organized retailers

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Videocon Industries to apply for banking license
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Videocon Industries to apply for banking license

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PepsiCo India’s unique promotion for Slice with 24 carat gold mangoes
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PepsiCo India’s unique promotion for Slice with 24 carat gold mangoes

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Maruti India sales dip in February, sales of Renault jump 10 times
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Maruti India sales dip in February, sales of Renault jump 10 times

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Harman International to offer products in the sub-Rs.10,000 range
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Harman International to offer products in the sub-Rs.10,000 range

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