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What should be the long term strategy in downturn?
Students Corner

What should be the long term strategy in downturn?

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‘Dhoni’ branded fragrance products soon
Marketing

‘Dhoni’ branded fragrance products soon

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Indian Luxury Car Segment – Gears Down!
Marketing Research

Indian Luxury Car Segment – Gears Down!

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Solution Sales Challenges
Students Corner

Solution Sales Challenges

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Lack of Ethics in Business! Blame Government or Business Houses!
Marketing Ethics

Lack of Ethics in Business! Blame Government or Business Houses!

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Consumer Psychology in Recession Explained
Students Corner

Consumer Psychology in Recession Explained

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‘Axe’ brand extends to men’s soap segment.
Marketing

‘Axe’ brand extends to men’s soap segment.

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50 Most Influential Management Gurus of 2011?
Students Corner

50 Most Influential Management Gurus of 2011?

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Coca-Cola to relaunch masala cola brand
Marketing

Coca-Cola to relaunch masala cola brand

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Independence Day Special: The six Indian brands which made it to top 500 global brand list!!
Branding and Advertising

Independence Day Special: The six Indian brands which made it to top 500 global brand list!!

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