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Managing 4 Unique Traits of TV Advertisement Viewers
Consumer Behavior and CRM

Managing 4 Unique Traits of TV Advertisement Viewers

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Decoding Airtel’s “jo mera hai woh tera” campaign’s success mantra
Branding and Advertising

Decoding Airtel’s “jo mera hai woh tera” campaign’s success mantra

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Asian Paints unveils new brand identity
Marketing

Asian Paints unveils new brand identity

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[Marketing Terms]Out-of home advertising (OOH)
Students Corner

[Marketing Terms]Out-of home advertising (OOH)

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Air India Boeing 787 Dreamliner – is it a game changer?
Product Reviews

Air India Boeing 787 Dreamliner – is it a game changer?

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Dhara’s new ‘India Ka Tadka’ campaign
Marketing

Dhara’s new ‘India Ka Tadka’ campaign

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Do we need a Code of Ethics in Content Marketing?
Marketing Ethics

Do we need a Code of Ethics in Content Marketing?

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Relaxo’s new brand ambassador
Marketing

Relaxo’s new brand ambassador

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Independence Day Special: The six Indian brands which made it to top 500 global brand list!!
Branding and Advertising

Independence Day Special: The six Indian brands which made it to top 500 global brand list!!

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HM to launch new passenger vehicles
Marketing

HM to launch new passenger vehicles

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