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‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
Expert Views

‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management

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India, China to Lead Consumer Market Spends by 2020 !
Marketing Research

India, China to Lead Consumer Market Spends by 2020 !

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Eveready launches rechargeable lantern
Marketing

Eveready launches rechargeable lantern

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Analytics Process Outsourcing – Why is it a Big Deal?
Marketing

Analytics Process Outsourcing – Why is it a Big Deal?

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The Three Pillars of Indian Retail Success Story!
Sales and Distribution

The Three Pillars of Indian Retail Success Story!

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The 10 principles of ‘Fair Trade Businesses’
Marketing Ethics

The 10 principles of ‘Fair Trade Businesses’

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