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[Marketing Concepts]Marketing myopia
Students Corner

[Marketing Concepts]Marketing myopia

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Starbucks’ first outlet by October end
Marketing

Starbucks’ first outlet by October end

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Understanding online purchase behavior!
Consumer Behavior and CRM

Understanding online purchase behavior!

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What brands should avoid on Facebook?
Social Media Marketing

What brands should avoid on Facebook?

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Saina signs up Rs 40 crore deal with Rhiti
Marketing

Saina signs up Rs 40 crore deal with Rhiti

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Consumers selling ‘more’ to buy ‘more’!
Consumer Behavior and CRM

Consumers selling ‘more’ to buy ‘more’!

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Dining options galore for Indians! Challenges ahead for Food Marketers
Marketing Research

Dining options galore for Indians! Challenges ahead for Food Marketers

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Joggers and Night owls- the new trend setters in shopping!
Consumer Behavior and CRM

Joggers and Night owls- the new trend setters in shopping!

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Starbucks enters Indian market
Marketing

Starbucks enters Indian market

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Sportswear brands in high demand
Marketing

Sportswear brands in high demand

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