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Coca-Cola’s low-cost solar cooler- an innovation for rural markets
Product Reviews

Coca-Cola’s low-cost solar cooler- an innovation for rural markets

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Import duty on high end cars and wines to come down
Marketing

Import duty on high end cars and wines to come down

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RailTel expands market presence
Marketing

RailTel expands market presence

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Maaza’ beat Cola brands in ‘Brand Equity Most Trusted Brand Survey 2012’
Branding and Advertising

Maaza’ beat Cola brands in ‘Brand Equity Most Trusted Brand Survey 2012’

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Jab Tak Hai Jaan Vs Son of Sardaar, the war intensifies…
Marketing Ethics

Jab Tak Hai Jaan Vs Son of Sardaar, the war intensifies…

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Tata plans 6 new passenger vehicles
Marketing

Tata plans 6 new passenger vehicles

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Case in Branding: Brand Positioning of ‘Maggi’
Case Studies

Case in Branding: Brand Positioning of ‘Maggi’

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Is it worth buying gold this Diwali?
Consumer Behavior and CRM

Is it worth buying gold this Diwali?

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Can Vespa’s new TV Commercial make an impact?
Branding and Advertising

Can Vespa’s new TV Commercial make an impact?

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Watch out for 4 unique traits of TV Advertisement Viewers
Consumer Behavior and CRM

Watch out for 4 unique traits of TV Advertisement Viewers

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