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The magic of ‘Kareena’ brand!
Branding and Advertising

The magic of ‘Kareena’ brand!

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Essel Group enters UAE market
Marketing

Essel Group enters UAE market

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FDI in Retail – Why it could prove a threat to local retailers?
Sales and Distribution

FDI in Retail – Why it could prove a threat to local retailers?

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Celebrities endorsement- what do marketers gain??
Branding and Advertising

Celebrities endorsement- what do marketers gain??

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Case in Branding: ‘Cadbury Gems Re-positioning fails!’
Case Studies

Case in Branding: ‘Cadbury Gems Re-positioning fails!’

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Sistema to acquire Aircel for $3 billion
Marketing

Sistema to acquire Aircel for $3 billion

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Apple iPhone 5 – What’s Hot and What’s Not !
Product Reviews

Apple iPhone 5 – What’s Hot and What’s Not !

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Marico to target youth
Marketing

Marico to target youth

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Pepsi signs up Priyanka Chopra
Marketing

Pepsi signs up Priyanka Chopra

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Amul girl pays tribute to the ‘father’
Branding and Advertising

Amul girl pays tribute to the ‘father’

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