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Lifebuoy soap advertisement on Roti’s in Kumbh Mela
Branding and Advertising

Lifebuoy soap advertisement on Roti’s in Kumbh Mela

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The “f-factor” of Packaging- the feel factor
Branding and Advertising

The “f-factor” of Packaging- the feel factor

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Get ready for Knorr and Maggi Oats
Latest from Marketing World

Get ready for Knorr and Maggi Oats

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Helping brands the blogging way: IndiBlogger
Social Media Marketing

Helping brands the blogging way: IndiBlogger

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Raymond extending to shampoo market by launching ‘Beer Shampoo’
Product Reviews

Raymond extending to shampoo market by launching ‘Beer Shampoo’

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70% share of deodorant market contributed by male segment
Consumer Behavior and CRM

70% share of deodorant market contributed by male segment

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Case in Branding: Brand Positioning of ‘Maggi’
Case Studies

Case in Branding: Brand Positioning of ‘Maggi’

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Digital media advertising surging ahead in 2012
Social Media Marketing

Digital media advertising surging ahead in 2012

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Top 25 Indian companies with Marketing Focus
Marketing Research

Top 25 Indian companies with Marketing Focus

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