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How to decide on Pricing Strategies?
Students Corner

How to decide on Pricing Strategies?

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Strategies for Competitive Advantage
Students Corner

Strategies for Competitive Advantage

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Toshiba India aims Rs 5000 crore turnover
Marketing

Toshiba India aims Rs 5000 crore turnover

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Brand Design – What lies Ahead?
Branding and Advertising

Brand Design – What lies Ahead?

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The new fizz: RimZim from Coca Cola
Sales and Distribution

The new fizz: RimZim from Coca Cola

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India’s home grown brands – can they sustain?
Branding and Advertising

India’s home grown brands – can they sustain?

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It’s tough time for yummy chocolates, biscuits and noodles
Sales and Distribution

It’s tough time for yummy chocolates, biscuits and noodles

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Government of India plans Rs. 100 Cr brand makeover – What can we make out of it?!
Branding and Advertising

Government of India plans Rs. 100 Cr brand makeover – What can we make out of it?!

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Samsung Vs Apple print ad – is it an ethical claim?
Marketing Ethics

Samsung Vs Apple print ad – is it an ethical claim?

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McDonald’s goes veggie in India, Why?
Consumer Behavior and CRM

McDonald’s goes veggie in India, Why?

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