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The magic of ‘Kareena’ brand!
Branding and Advertising

The magic of ‘Kareena’ brand!

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Case in Branding: ‘Cadbury Gems Re-positioning fails!’
Case Studies

Case in Branding: ‘Cadbury Gems Re-positioning fails!’

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Sandvik Group relaunches Rammer brand
Marketing

Sandvik Group relaunches Rammer brand

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Dealing with your MPO Partner – An IT firm perspective
Marketing

Dealing with your MPO Partner – An IT firm perspective

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Dabur’s new brand ambassador for hair oil
Marketing

Dabur’s new brand ambassador for hair oil

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Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”
Case Studies

Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”

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Top Indian Brands making buzz in social media: NM Incite India Survey 2012
Social Media Marketing

Top Indian Brands making buzz in social media: NM Incite India Survey 2012

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50 Most Influential Management Gurus of 2011?
Students Corner

50 Most Influential Management Gurus of 2011?

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Why do products fail?
Students Corner

Why do products fail?

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Ethics and Research: The checklist
Marketing Ethics

Ethics and Research: The checklist

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