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Gaining customer trust with Big Data
Marketing

Gaining customer trust with Big Data

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Raymond extending to shampoo market by launching ‘Beer Shampoo’
Product Reviews

Raymond extending to shampoo market by launching ‘Beer Shampoo’

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How Indian Shoppers differ from others? – Fitch Study
Consumer Behavior and CRM

How Indian Shoppers differ from others? – Fitch Study

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Case in Branding: Brand Positioning of ‘Maggi’
Case Studies

Case in Branding: Brand Positioning of ‘Maggi’

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Top 5 Marketing Trends in Online Marketing World
Students Corner

Top 5 Marketing Trends in Online Marketing World

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Digital media advertising surging ahead in 2012
Social Media Marketing

Digital media advertising surging ahead in 2012

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Top Ten Technology driven Marketing Trends 2012
Students Corner

Top Ten Technology driven Marketing Trends 2012

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Trendiest New Marketing Terms 2012
Students Corner

Trendiest New Marketing Terms 2012

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Indian consumers love for desi namkeen snacks!
Consumer Behavior and CRM

Indian consumers love for desi namkeen snacks!

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5 useful metrics to measure your sales effectiveness!
Sales and Distribution

5 useful metrics to measure your sales effectiveness!

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