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Decoding the ad of “New Figo”
Branding and Advertising

Decoding the ad of “New Figo”

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70% of deodorant market in India dominated by men
Marketing

70% of deodorant market in India dominated by men

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Coca-Cola’s low-cost solar cooler- an innovation for rural markets
Product Reviews

Coca-Cola’s low-cost solar cooler- an innovation for rural markets

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How Indian Shoppers differ from others? – Fitch Study
Consumer Behavior and CRM

How Indian Shoppers differ from others? – Fitch Study

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Case in Branding: Brand Positioning of ‘Maggi’
Case Studies

Case in Branding: Brand Positioning of ‘Maggi’

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Is it worth buying gold this Diwali?
Consumer Behavior and CRM

Is it worth buying gold this Diwali?

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Coca Cola in rural beverages market- a new engagement model
Sales and Distribution

Coca Cola in rural beverages market- a new engagement model

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Nielsen Shopper Trends Study 2012
Marketing Research

Nielsen Shopper Trends Study 2012

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Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi
Campus Spotlight

Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi

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China to overtake India in gold market
Marketing Research

China to overtake India in gold market

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