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Case Studies
Case in Branding: The rise and fall of Vicco
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October 24, 2012
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Branding and Advertising
Colgate brand market share tops the chart!!
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October 23, 2012
2
Product Reviews
Mesmerizing Envy collections from Gitanjali
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October 17, 2012
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Marketing Research
Indian cosmetics industry booming to reach Rs 20,000 crore!
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October 9, 2012
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Students Corner
[Marketing Concepts]Marketing myopia
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October 1, 2012
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Branding and Advertising
India’s home grown brands – can they sustain?
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September 27, 2012
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Branding and Advertising
How relevant is Dhara’s new healthy oil campaign?
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September 25, 2012
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Sales and Distribution
The Three Pillars of Indian Retail Success Story!
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September 15, 2012
2
Branding and Advertising
Welcome to the world of Washroom advertising!!!
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September 10, 2012
1
Marketing
Parag Milk Food launched ‘GO Milk’
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September 7, 2012
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