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Reebok launches new fully integrated marketing campaign “Live with Fire’
Branding and Advertising

Reebok launches new fully integrated marketing campaign “Live with Fire’

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Parle G became India’s First FMCG Brand to Cross Rs.5000 crore mark
Sales and Distribution

Parle G became India’s First FMCG Brand to Cross Rs.5000 crore mark

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Helping brands the blogging way: IndiBlogger
Social Media Marketing

Helping brands the blogging way: IndiBlogger

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New trends in marketing to grab customer focus
Students Corner

New trends in marketing to grab customer focus

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Kurkure new ‘Tedha Hai Par Mera Hai’ campaign with new family
Latest from Marketing World

Kurkure new ‘Tedha Hai Par Mera Hai’ campaign with new family

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Gaining customer trust with Big Data
Marketing

Gaining customer trust with Big Data

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Top 10 Marketing Trends for 2013
Students Corner

Top 10 Marketing Trends for 2013

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Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi
Campus Spotlight

Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi

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Personalized branding is all about customer choice!
Branding and Advertising

Personalized branding is all about customer choice!

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Government of India plans Rs. 100 Cr brand makeover – What can we make out of it?!
Branding and Advertising

Government of India plans Rs. 100 Cr brand makeover – What can we make out of it?!

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