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Understanding online purchase behavior!
Consumer Behavior and CRM

Understanding online purchase behavior!

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Nalli forays into gold retailing
Marketing

Nalli forays into gold retailing

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Samsung Galaxy Tab 2 – How it differs from tab 1?
Product Reviews

Samsung Galaxy Tab 2 – How it differs from tab 1?

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[Emerging Trends] Information and Inspiration Influencers
Students Corner

[Emerging Trends] Information and Inspiration Influencers

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Dream Yuga from Honda – is it really a ‘dream’ bike?
Product Reviews

Dream Yuga from Honda – is it really a ‘dream’ bike?

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Social brand equity
Students Corner

Social brand equity

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A re-branded Salman Khan hitting jackpot!
Branding and Advertising

A re-branded Salman Khan hitting jackpot!

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More Marketing Buzzwords to be heard in 2012
Students Corner

More Marketing Buzzwords to be heard in 2012

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Indian Luxury Car Segment – Gears Down!
Marketing Research

Indian Luxury Car Segment – Gears Down!

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Lack of Ethics in Business! Blame Government or Business Houses!
Marketing Ethics

Lack of Ethics in Business! Blame Government or Business Houses!

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