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Below the line promotional techniques, the new way to promote brands
Branding and Advertising

Below the line promotional techniques, the new way to promote brands

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Trends in Marketing: Digital Media
Students Corner

Trends in Marketing: Digital Media

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New Ben 10 game takes Indian Application market by storm
Product Reviews

New Ben 10 game takes Indian Application market by storm

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First time buyers driving sales for Big Cars
Sales and Distribution

First time buyers driving sales for Big Cars

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Why Companies are not engaging in Online Content Marketing?
Social Media Marketing

Why Companies are not engaging in Online Content Marketing?

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Jab Tak Hai Jaan Vs Son of Sardaar, the war intensifies…
Marketing Ethics

Jab Tak Hai Jaan Vs Son of Sardaar, the war intensifies…

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Can Kirana shop owners survive against FDI in retail?
Sales and Distribution

Can Kirana shop owners survive against FDI in retail?

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‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
Expert Views

‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management

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Infosys acquires Lodestone for Rs 1,925 crore
Marketing

Infosys acquires Lodestone for Rs 1,925 crore

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Social Media Marketing – Relationship Based or Transactional?
Social Media Marketing

Social Media Marketing – Relationship Based or Transactional?

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