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Sprite dethrones Thums Up to become the largest selling beverage in India
Latest from Marketing World

Sprite dethrones Thums Up to become the largest selling beverage in India

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TTK gives freshness to brand ‘Prestige’, ropes in Aishwarya and Abhishek Bachchan for new campaign
Branding and Advertising

TTK gives freshness to brand ‘Prestige’, ropes in Aishwarya and Abhishek Bachchan for new campaign

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Celebrities with huge Twitter following getting paid for tweets now
Latest from Marketing World

Celebrities with huge Twitter following getting paid for tweets now

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Parle looks to extend digital campaign for Parle G
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Parle looks to extend digital campaign for Parle G

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Frooti revamping its image with the Badshah of Bollywood
Branding and Advertising

Frooti revamping its image with the Badshah of Bollywood

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Ford Figo’s ‘unapproved’ JWT ads, Where is advertising ethics heading
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Ford Figo’s ‘unapproved’ JWT ads, Where is advertising ethics heading

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Veteran actress Rekha to endorse Snickers brand in India
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Veteran actress Rekha to endorse Snickers brand in India

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Celebrities endorsement- what do marketers gain??
Branding and Advertising

Celebrities endorsement- what do marketers gain??

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Making a fashion statement with watches!
Consumer Behavior and CRM

Making a fashion statement with watches!

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For India, From India – The Campaign Gains Pace
Product Reviews

For India, From India – The Campaign Gains Pace

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