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Penguin Books India launches new platform Partidge for self publishing
Latest from Marketing World

Penguin Books India launches new platform Partidge for self publishing

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Corporate Social Responsibility: HUL and Dabur Way off addressing Plastic Menace
Marketing Ethics

Corporate Social Responsibility: HUL and Dabur Way off addressing Plastic Menace

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Nuances of marketing control
Students Corner

Nuances of marketing control

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Online shopping in India to touch $34.2 billion by 2015
Latest from Marketing World

Online shopping in India to touch $34.2 billion by 2015

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Ad Council of India launches its new website
Branding and Advertising

Ad Council of India launches its new website

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Sulfex group investing Rs 1000 crore in Kerala
Marketing

Sulfex group investing Rs 1000 crore in Kerala

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Coca Cola in rural beverages market- a new engagement model
Sales and Distribution

Coca Cola in rural beverages market- a new engagement model

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How Aditya Birla Minacs drives customer service via social media?
Social Media Marketing

How Aditya Birla Minacs drives customer service via social media?

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‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
Expert Views

‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management

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Personalized branding is all about customer choice!
Branding and Advertising

Personalized branding is all about customer choice!

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