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Pakka’s campaign is centered on adorning Ayodhya with vibrant illustrations depicting the ‘Swachhta hi Seva’ visuals which will strategically be placed on hoardings, painted police booths, and bio-toilets in Ayodhya.
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Pakka has collaborated with Ram Mandir to create awareness about the menace of single-use plastic
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Pakka’s flagship brand, CHUK’s compostable tableware, is being distributed during the Ram Mandir inauguration event
19th January 2024, New Delhi: Pakka Limited, formerly known as Yash Pakka Limited, a manufacturer of compostable packaging solutions, has launched a unique, art-centric brand campaign in Ayodhya. Ahead of the much-anticipated Ram Mandir inauguration, the campaign aims to raise awareness about cleanliness in the holy city. Themed around ‘Cleanliness is Service’ and ‘Cleanliness is Abundance’, the campaign echoes the Indian Government’s “Swachh Bharat Abhiyan” initiative spearheading UP government’s Single Use Plastic Free Ayodhya Campaign – RACE.
Pakka’s campaign is centered on adorning Ayodhya with vibrant illustrations depicting the ‘Swachhta hi Seva’ motif. These eye-catching visuals will strategically be placed on hoardings, painted police booths, and bio-toilets, reinforcing the message of responsible waste management and environmental stewardship.
In a significant move, Pakka has collaborated with the Ram Mandir Trust to further improve the campaign’s impact. Pakka’s flagship brand, CHUK, known for its compostable tableware, will exclusively distribute tableware before and after the Ayodhya Mandir inauguration event. This collaboration is a testament to Pakka’s dedication to promoting and spreading the message of sustainability.
Gautam Ghosh, Executive Director of Pakka Limited said, “The Ram Mandir consecration is undoubtedly one of the most momentous occasions in the history of the country. With this illustrative campaign, we aim to create awareness on the menace of single-use plastics that would benefit the community and city. The overarching goal of the campaign is not just solving end-to-end needs for disposables throughout the event but also cementing our position as the flag-bearers of sustainability originating from Ayodhya.”
About Pakka Limited – Pakka (legal entity known as Pakka Limited) is a company that is revolutionizing the Indian food packaging industry with its commitment to sustainability and innovation. Founded in 1981 as Yash Papers Limited, the company has since evolved to become a global leader in compostable packaging solutions. Its purpose is to leave a cleaner planet for future generations by providing compostable and regenerative alternatives to non-compostable multilayer flexible packaging, single-use plastics and Styrofoam, which can take hundreds of years to degrade.
In addition, the main production facility generates its own electricity with an 8.5 MW plant that runs on 100% biomass-based energy. The raw materials and fuel used in the facility are locally sourced, and they recover 95% of the cooking chemicals used in manufacturing. The company has a strong focus on innovation and R&D and is working on path-breaking products and processes for fiber, pulp, paper, biopolymers, molded products, waste lines, and more. Pakka has a team of over 450 employees around the world. The majority of the workforce at the manufacturing facility in Ayodhya live in nearby towns and villages.
