National, 16th August 2023: Palak Notes, a neutraceutical brand committed to leading the way in the realm of health and wellness by bridging the gap between Ayurveda and Western Sciences, going forward, will be known as Miduty. The rebranding comes on the back of the brand aiming for its name to reflect its ideology of healing with science and being the cornerstone for growth and its commitment to helping people achieve the pinnacle of health and wellness.
Further, Miduty has also been rebranded to enhance its reach as an organisation rather than just a personal brand. The brand’s former name, Palak Notes, was created to resonate with Ms. Palak Midha’s (Founder of Miduty) journey in establishing the company and formulating its products.
However, today, with its plans to venture into the international market and the expansion of its product range with the addition of new categories such as skincare and cosmetics, Miduty’s identity has evolved significantly, and the new name and logo reflect the same.
The new logo, which simply has an M surrounded by the brand’s latest tagline Healing with Science, resonates precisely with Miduty’s philosophy of blending ancient and modern sciences. Miduty’s rebranding continues to emphasise its focus on wellness, innovation, quality, and integrity.
While announcing the rebranding, Palak Midha – Co-founder, Miduty said, “As we embark on this incredible journey from Palak Notes to Miduty, our hearts are brimming with excitement. This rebranding isn’t just a name change – it’s a profound reflection of our deepest values. Throughout our journey, transparency has been our guiding light, and that guiding principle will continue to shine brightly. Miduty is more than a mere word; it symbolises our unwavering belief that well-being is the cornerstone of genuine growth. With our new tagline, “Healing with Science,” we are embracing the merging of cutting-edge scientific wisdom with the transformative powers of health and wellness. This tagline resonates with our commitment to making a difference in people’s lives – a promise that each step will touch hearts and heal souls.”
“The rebranding of Palak Notes to Miduty is a strategic move towards aligning our identity with our expansive vision and global ambitions. Miduty now stands poised to enter international markets and diversify its product offerings, including skincare and cosmetics. Our new name reflects not only our commitment to the science of healing but also our dedication to catalysing growth for individuals and the organisation. Our renewed identity encapsulates the fusion of ancient wisdom and modern progress, a testament to our unwavering commitment to innovation and excellence. We look forward to further driving our growth momentum and expanding our business to new markets.” Pranav Midha, Co-founder and Managing Director, Miduty, added.
